Dave Watson of Mercedes Benz says:
I get inundated with sales calls and emails from all types of data suppliers trying to break into my data buying processes. A lot I choose to ignore but some I take notice. Mib was a message left on my answer machine 4 years ago that I chose to call back!
The data sells our cars which is exactly what the data is there to do. We have achieved some fantastic results on data we have purchased from mib, and we will continue to use their products and services now and into the future.